Description

This burger king campaign is to showcase the use of authentic, high-quality ingredients, concluding with the launch of a radio advertisement. It will be posted around the globe on social media, as it is the easiest way to reach the target audience, the ages 18-34. It will also be posted as a video on famous sports events to reach a larger audience.

Objectives

• Establish a different perspective of Burger King - associating it with a 'cool' authentic food option.

• Showcase how Burger King has introduced authentic ingredients with no artificial preservatives, flavors or colors.