RePackaging of Patty King Campaign
Description :
A packaging redesign for Patty King starts with the announcement to the general public; keeping the recognizable logo and shifting the look and feel of the brand to something more fitting to be sold on store shelves. The entire point of the campaign will be to keep old clients who recognize this brand as well as bring in new clients who want to add Jamaican Patties to their lunch bags without worrying about the oils from the patties making a mess.
SPARKING INTEREST
Promotional material will be posted around Toronto subways, bus stops and street posters near locations which sell Patty King products.
An instagram announcement will be made to reach out to younger audiences.
This Die Cut fits on one page, and easily comes together as three pieces. The design allows for easy access to both employee and consumer with the added security of a ripping seal. The material used is food grade kraft paper which is microwavable, oven safe, and oil repellent; making sure to contain all the mess inside the package.
3D MOCKUPS OF PRODUCT DESIGN
Single Packages
